Building a core marketing message before executing tactics

[tejones (Todd E. Jones)]

Originally published at: https://mainwp.com/building-a-core-marketing-message/

We need to build a core marketing message. In 2004, Brian Halligan sat next to a fellow student, Dharmesh Shah, at the Massachusetts Institute of Technology (MIT). According to Halligan, that’s where the magic began. The two were passionate about technology and could see a change in how customers were buying. In 2005, they entered…